You may not like it, but the « uberisation » of the workplace is a new revolution

uberisation2Think Uber, Spotify, Netflix and Airbnb. New ‘Uber-like’ business models are now being embraced in the field of employment too. The changing nature of employment relationships will require a complete overhaul of welfare and social security systems, writes Denis Pennel.

Work and the workplace are witnessing a revolution. To be successful organisations must react quickly, reduce product lifecycles and focus on core business and delivery.

The latest business models, based on digitalisation and connected users, illustrate the shape of things to come. Think Uber, Spotify, Netflix and Airbnb. Each taps into global demand and wide diversity. Their lean business models allow them to make and grow markets and margins very quickly. In just four years, without owning any real estate, Airbnb has gathered the same number of hotel rooms as Hilton Hotels amassed in over 90 years in business.  Similarly, Uber is the world’s largest taxi company, but does not own any cars!

New ‘Uber-like’ business models are now being embraced in the field of employment too. Today, added-value is no longer created by companies but by customers and networks. Mass customisation has replaced mass industrialisation and increasingly information products have replaced tangible goods. Low-cost IT and communications means work is increasingly digitalised and divided into tasks. New ‘online staffing’ players and services like UpWork, TaskRabbit and Workana allow people to hire workers for specific tasks – either remotely or at home/work.

Labour markets are increasingly complex for workers too. OECD data shows almost 20% of jobs terminated within one year, while over 33% last less than 3 years. This is forcing workers to embrace a more entrepreneurial approach to finding and maintaining work. Traditional jobs are disappearing as routine work is replaced by machines, fastidious work is increasingly outsourced and creative work is now highly prized and artisanal.

Meanwhile, workers want more authenticity, collaboration and opportunity from work. This together with the fact that we are all living longer and may need to work into our seventh decade, means the very concept of employment needs to be completely redefined.

The full article can be found here

L’article complet peut être lu ici

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